Direct mail is on the rise as companies tune in to the fact that even millennials love to open a letter or two. However, without a tight mailing list, you’re just going to waste your money. How data cleaning minimises direct mail costs A cluttered database will hold too much old and useless data. People may not need your service anymore or have moved away from their previous address. If you send direct mail campaigns to everyone in your database, you’re essentially burning the cash you spend. A clean database will allow you to send direct mail to […]