
In the ever-challenging world of business, companies can no longer rely on merely one channel of marketing when it comes to engaging consumers with their brand. Although the digital realm of marketing has increased substantially in recent years, however print marketing continues to be the chosen medium when it comes to engaging consumers with a brand. Admittedly, online marketing allows for businesses to reach a broader market, however it lacks the element of tangibility which only the print medium can provide. The physical form of flyers, brochures and other such marketing tools continue to have an advantage over their digital […]