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Signal is a messaging app much like WhatsApp but with a focus on privacy, it is a non-profit company and the software is open source. So to dig into that a little deeper non-profit means that it is run more like a charity than a normal business (eg Facebook), when somebody decides to open source their software it means it is publicly available for anybody to view the code. According to Signal it does not obtain user messages, groups, contacts or profile information. And because the code is open-source anybody could investigate to see exactly how the software works and […]

John Mueller a Webmaster Trends Analyst at Google has confirmed that mobile-first only relates to how a website is indexed and does not affect how a site ranks.   The question was asked on Twitter:- Hi John, would that [mobile first] mean that a website that has been moved would have an upper-hand on a website that hasn’t been moved?   John Mueller replied:- No, it doesn’t change ranking, it’s just how it’s indexed.   It was a follow-on question regarding a website which hadn’t been moved to mobile-index. John Mueller’s response was not all sites have been moved yet. […]

This guide covers the most important metrics to measure in digital marketing and how to measure the effectiveness. This is a professional guide on how to measure and evaluate effectiveness of your digital marketing campaigns, we won’t be talking much about things like Google analytics. The following methods work best for blogs but can work for almost any page on the Internet providing it is publicly accessible. The main topic here will be around how you can effectively measure user engagement and ultimately the performance of the of your marketing. User engagement is difficult to measure, standard metrics such as […]

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