In the ever-challenging world of business, companies can no longer rely on merely one channel of marketing when it comes to engaging consumers with their brand. Although the digital realm of marketing has increased substantially in recent years, however print marketing continues to be the chosen medium when it comes to engaging consumers with a brand. Admittedly, online marketing allows for businesses to reach a broader market, however it lacks the element of tangibility which only the print medium can provide. The physical form of flyers, brochures and other such marketing tools continue to have an advantage over their digital counterparts which are dismissive and temporary, especially when it comes to events.
Further to this, when it comes to printed marketing collateral for events such as seminars, symposiums and conferences, the modern print design utilizes superior printing technology and materials which result in high quality marketing mediums. This inevitably supports the business’ primary advertising message to consumers and can be a stepping stone towards conversion into sales. In accordance with this, this article highlights key print formats which can be utilised at events to engage participants and potentially convert them into consumers of the product and/or service.
Banners, Posters and Signs
The first thing which attendees of an event notice is the banner and the signs which are placed all around the event location. A high quality logo should adorn these mediums with subtle yet attractive usage of colours to grab the attention of the attendee, in case of the banner/s. For the signs, standees can be used to relay specific and to the point information regarding the event along with details of your business; be sure to opt for an interesting yet appealing design which can engage the attendee’s attention.
Business cards have the utmost importance when it comes to person to person networking at the event, whereby these cards are the first physical touch point between your business’ representatives and the attendees. These business cards ought to be minimalistic in their design and style with the colours tones of the card being in line with the corporate colours of your business since they are a vital tool for your overall company’s representation.
Brochures and Catalogues
Brochures can be used to provide the attendees with the necessary information about the event and your business whilst the catalogues can contain your business’ offering in terms of the products and/or services on offer. The key aspect to keep in mind when utilising brochures and catalogues at your next event is the design – an appealing design entices the audience to open the medium and read it rather than holding it as a keepsake for the event. Modern-styled brochures and catalogues with appealing formats, images and/or illustration and interesting typography are the types of marketing medium your business should be aiming towards. The use of appropriate colour and material also ought to be used in order to ensure that the brochures and catalogues look and feel high end.
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